The sight of a declining CPM is enough to give any Google Publisher cold chills. It's a brutal reality that has been more prevalent in the last several years, putting...

As Google Publishers, we rely on advertising to generate revenue and support our creative endeavours. But navigating the world of digital advertisements can be tricky, particularly when moral issues are...

The once-dominant long-form story is up against a serious rival in the age of short attention spans and lightning-fast scrolling: short-form content. On sites like YouTube Shorts, Instagram Reels, and...

AdThrive has always stood up for Google Publishers, assisting them in realizing the full potential of their ad income. But the scene changes for those looking for new angles and...

It is imperative for Google Publishers to grasp App Store Optimization (ASO) if they want to rule the mobile app market. But now that Google Play and the Apple App...

Google Publishers, hooray! With jingle bells ringing and audiences looking everywhere for seasonal inspiration, the holiday season is here. However, in an online space as busy as Santa's workshop, how...

As the digital environment changes, a crucial fork in the road lies ahead for Google Publishers. Although advertising is still a major source of income, its long-term viability is now...

Google Publishers are always looking for new and creative methods to increase their ad income in the cutthroat world of digital advertising. One tactic that is becoming more and more...